And here we see the oil and gas marketing plan of a first mover. Don't you hate when you can't find out how much something costs on a company's website? Your customers don't like it either. As you can imagine, this is not a good look for your oil and gas marketing plan. Let's discuss. Oil and Gas Marketing Plan Transcript Let's talk about your oil and gas marketing plan and why transparency in pricing is the future. I saw a fantastic video by Colin McClellan this week on LinkedIn. He talked about how the old-school mentality in oil and gas has to die. I could not agree more! The old-school mentality he was speaking of was around a video he created talking about how guys can use LinkedIn to make videos, start to build a resume, attract an audience, and get jobs online. He was shocked to find so many people comment negatively on the video saying "Well, that's just now how it's done" or "That's not how I do things". I appreciate his frustration in the video because ...
Oilfield Sales Tactics: No Pain, No Sale – No Pain, No Leads
No pain, no gain! Am I headed back to health coaching, or are am I gonna learn you some oilfield sales tactics? When prospects reach out, they don't tell you the whole story. Let's look at the oilfield sales tactics you need to uncover their real problems, convert more leads, and close more sales. Oilfield Sales Tactics Transcription Let's talk about oilfield sales tactics and what you can do to incorporate them into your marketing approach to convert more leads and close more sales. No Pain, No Sale Anyone who has gotten to know me over the past four years and our approach here at Tribe Rocket knows we are very big fans of Sandler selling and the Sandler Sales approach. Sandler Rules! No pain, no sale! What Sandler means by no pain, no sale is that if you don't discover or uncover the real problem, the personal problem that your prospects are dealing with, you are not going to close a sale. Even if you're not in sales, you already understand this intuitively. ...
Oil and Gas Lead Generation: The One Word Stopping Your Conversions – OGM8
You mean to tell me that I'm losing at oil and gas lead generation because of one word? Many of us in the oil business turn off our prospects right out of the gate. So what mistake are we making with our oil and gas lead generation? Oil and Gas Lead Generation Transcript Let’s talk about oil and gas lead generation, and the one word stopping you from converting more leads online. And just like everything else digital, this sounds really fancy and complicated, but it's not. It’s quite simple. We’re talking today about how many people when they go to your website and read about what you do, does that resonate with them? So much that they go “Oh my goodness! This is what I've been looking for.” And they fill out a lead form and click submit so your sales team can get them on the phone and sell them something. What one word is standing in your way for greater oil and gas lead generation? (That’s a foreshadow right there.) Let's Start With An Example I went out there ...
Oil and Gas Keywords: How to Target Your Customers in Search Engines – OGM7
Let me guess: you're going to show us some oil and gas keywords on those whiteboards, aren't you? Have you ever referred someone to a potential customer, and that someone later referred you? This is like that, but at scale. Oil and Gas Keywords Transcript Let’s talk about oil and gas keywords. In yesterday's video, I talked about how I was hijacking the keyword for “digital oilfield technology”. You might wonder why someone who does marketing would try to get to the top of the search results for digital oilfield technology. Well, outside of the fact that it's a cherry keyword that people are searching in this industry, I can answer your question by asking you a question: When you need help with something, especially in a business sense (because this is all about business here on this podcast or show or whatever the heck we’re calling this video series), when you need help what do you typically do? It Never Hurts To Ask Well if you're like most people you ...
Digital Oilfield Technology: Will Prospects Listen to You Talk for 4,100 Minutes? – OGM6
Whiteboards ain't digital oilfield technology, James! In tomorrow's video, I'll explain why I decided to highjack the keyword "digital oilfield technology". Today, we use it to look at a rather unexpected and delightful turn of events from last week. We uploaded the audio for each video to our old podcast feed thinking we'd get a few dozen downloads. Instead, we got a few hundred. Plus a couple hundred more and growing. Here's the story... Digital Oilfield Technology Transcript Let's talk about digital oilfield technology. To be very, blunt I'm hijacking a keyword. Because I'm not going to talk about digital oilfield technology as you think of it. But can you really be mad at me? Because digital oilfield technology is the "Internet of Things". Another term that's come up recently is "Digital Transformation". So none of these terms are really hard and fast yet. And when it comes to digital transformation and digital oilfield technology, I want to start getting ...
Oil and Gas Sales Training: Oil & Gas This Week Podcast Case Study
Marketers need oil and gas sales training too! If you want to convince your boss to go all-in online, you gotta show 'em the money! But once they're all fired up, you gotta help them understand buckets of cash don't happen right away. Here's how things unfolded with Oil & Gas This Week. As you'll see, it was no overnight success story. Oil and Gas Sales Training Transcript "Timing, perseverance, and 10 years of trying will eventually make you look like an overnight success." That's a quote from Biz Stone. If you're not familiar with Biz, he is the co-founder of a small social network you might've heard of called Twitter. Actually, I am 9 years into my 10-year overnight success story. 2019 gonna be lit! But, let's talk about oil and gas sales training. Specifically, how to train your salespeople and, most importantly, the people at the top of the organization, the C-Suite. How to train them on what to expect in playing the long game online. I should ...
Oil Events: How to Scale Your Oil and Gas Networking Strategy
"Oh, goodness. I'm stuck like this. Oil events is the keyword... somebody help!" Do you have any LinkedIn or Facebook "friends" you've never met? When you've eventually met one or two of them, did you feel like you'd known them for years? When you do it right online, your prospects and customers feel the same way. Here's how to scale your oil events networking strategy and connect with old friends you've never met. Scaled Networking at Oil Events Transcript When you attend oil events, your network is your net worth. If you listened to any of a first roughly 90 episodes Oil and Gas This Week, you probably heard me say that about 180 times. Because we all know it's true. Your network is your net worth. It's all about who you know! And you can complain about that. Or you can work with the system and get out there and get to know some people, and help some people get to know you. So, let's talk about oil events and how to scale your oil events networking ...
Oil and Gas Social Media: Your Customers Really Don’t Care About You
"We're predicting oil and gas social media can convert leads. Story at 11." — Do you have any friends or family members who call you up and only talk about themselves? Does that annoy you? Are you treating your customers and prospects the same way on social media? Let's talk about oil and gas social media, and what you can do online to move prospects along the buyer journey and through your marketing funnel. Oil and Gas Social Media Transcript Let's talk about oil and gas social media. Before we do that, let's talk about your family! Everyone wants to do that! Especially, here on LinkedIn, hopefully, you're seeing this over there or on YouTube or wherever... Facebook and so forth. Let me ask you, do you have any family members who when you see their phone number pop up on your caller ID... And you youngsters who don't know what it's like to answer a phone call and not know who's on the other line, you just don't know the struggle... Do you have ...
Oilfield SEO: It’s Just Like Picking Up 11,000 Acres in Pecos County
"First person to leave a comment about oilfield SEO wins a set of steak knives!" — Let's keep this conversation going with one of my favorite subjects; outranking your competitors in Google Search Engine Results Pages (SERPS). It sounds painful and difficult (it's not). And I assure you leaving piles of cash on the table is infinitely harder than saying your target keyword a few times in an article. Oilfield SEO. See? I already did it twice! Oilfield SEO Transcript Let's talk about oilfield SEO. Please, please don't skip this video just yet. Yes, SEO sounds weird, Search Engine Optimization, but let's make it very practical. Let's go ahead and compare it to the land grab. Everybody knows how it works in this industry when the land grab is on. When I entered the industry back in 2010, the Eagle Ford land grab was on. You had operators out here paying $10,000 per acre for lease bonuses. These days there's a heck of a lot of interest in the Permian. ...