And here we see the oil and gas marketing plan of a first mover. Don't you hate when you can't find out how much something costs on a company's website? Your customers don't like it either. As you can imagine, this is not a good look for your oil and gas marketing plan. Let's ...
Oilfield Sales Tactics: No Pain, No Sale – No Pain, No Leads
No pain, no gain! Am I headed back to health coaching, or are am I gonna learn you some oilfield sales tactics? When prospects reach out, they don't tell you the whole story. Let's look at the oilfield sales tactics you need to uncover their real problems, convert more leads, and close more ...
Oil and Gas Lead Generation: The One Word Stopping Your Conversions – OGM8
You mean to tell me that I'm losing at oil and gas lead generation because of one word? Many of us in the oil business turn off our prospects right out of the gate. So what mistake are we making with our oil and gas lead generation? Oil and Gas Lead Generation Transcript Let’s talk ...
Oil and Gas Keywords: How to Target Your Customers in Search Engines – OGM7
Let me guess: you're going to show us some oil and gas keywords on those whiteboards, aren't you? Have you ever referred someone to a potential customer, and that someone later referred you? This is like that, but at scale. Oil and Gas Keywords Transcript Let’s talk about oil and ...
Digital Oilfield Technology: Will Prospects Listen to You Talk for 4,100 Minutes? – OGM6
Whiteboards ain't digital oilfield technology, James! In tomorrow's video, I'll explain why I decided to highjack the keyword "digital oilfield technology". Today, we use it to look at a rather unexpected and delightful turn of events from last week. We uploaded the audio for each video to our ...
Oil and Gas Sales Training: Oil & Gas This Week Podcast Case Study
Marketers need oil and gas sales training too! If you want to convince your boss to go all-in online, you gotta show 'em the money! But once they're all fired up, you gotta help them understand buckets of cash don't happen right away. Here's how things unfolded with Oil & Gas This Week. As ...
Oil Events: How to Scale Your Oil and Gas Networking Strategy
"Oh, goodness. I'm stuck like this. Oil events is the keyword... somebody help!" Do you have any LinkedIn or Facebook "friends" you've never met? When you've eventually met one or two of them, did you feel like you'd known them for years? When you do it right online, your prospects and customers ...
Oil and Gas Social Media: Your Customers Really Don’t Care About You
"We're predicting oil and gas social media can convert leads. Story at 11." — Do you have any friends or family members who call you up and only talk about themselves? Does that annoy you? Are you treating your customers and prospects the same way on social media? Let's talk about oil ...
Oilfield SEO: It’s Just Like Picking Up 11,000 Acres in Pecos County
"First person to leave a comment about oilfield SEO wins a set of steak knives!" — Let's keep this conversation going with one of my favorite subjects; outranking your competitors in Google Search Engine Results Pages (SERPS). It sounds painful and difficult (it's not). And I assure you ...