If you work in the oil and gas industry, chances are you’ve never heard of Google’s Adwords Keyword Tool. If anything, the words “internet marketing” immediately strike terror in your heart.
Your life flashes before your eyes. All you can see is Josh Fox and a raging mob of oil and gas activists descending on your village with pitch forks and flaming torches.
You may have heard a few different definitions of the word “fear” in the past. Here is my favorite: False Evidence Appearing Real. That is precisely the case of the oil and gas industry’s fear of going “all-in” with digital marketing.
Today, I am going to destroy your fear of internet marketing once and for all. I am going to show you why:
Using Google’s Keyword Planner
To demonstrate how easily any forward-thinking oil and gas operator or service company could conquer the internet, let’s dig into Google’s Keyword Planner.
If you would like to follow along, click here open the Keyword Planner.
Login to your Google account and you will see this page:
Click, “Search for new keyword and ad group ideas.” This opens a new box and set of entry fields that looks like this:
This is where the magic happens. It is where you will discover that anyone in oil and gas can dominate keywords to their heart’s content.
Enter your keyword or phrase and click “Enter.”
Pro Tip: Do not try and rank for individual keywords. It is nearly impossible. Instead, go after “longtail keywords.” These are phrases people enter into Google. They give you a much better chance to get to page one because they offer less competition.
Using the Adwords Keyword Tool
There are thousands of companies in the oil and gas industry. From up-stream operators to service companies to downstream gas stations and everything in between.
There are as many great keywords out there as there are companies in the industry. For example, let’s look at the results for “oil rigs.”
This is a perfect keyword because it’s what you might call “inside baseball.” It’s a phrase you search on a regular basis, while the haters are busy juicing keywords that have nothing to do with the industry.
It’s also a great keyword because it receives less than 20,000 “exact match” searches per month. In my experience, anything less than 20,000 is easy to rank for, provided you execute properly.
Lastly, Google ranks this keyword “Medium” for competition. The other two possibilities are “Low” and “High.”
Never try and rank for a word rated “High.” You might be tempted to try since several keywords that are rated “High” also have low search volumes. But competition trumps search volume every time.
Opening the Choke
If you still remain skeptical, here a handful of industry keywords that are WIDE-OPEN for the taking.
I came up with this list in about 5 minutes. You could probably think of countless others if you sat down with a pen and paper for 15 minutes. Also, every example you see here is an oilfield term.
You and people just like you throughout the oil and gas industry search these phrases every single day. They are highly relevant to your clients and prospects and have search numbers under 10,000 and Low competition rankings.
They are begging for someone in the industry to use them to dominate Google!
Slapping Your Fears Silly
The internet holds a wealth of opportunities for anyone in the industry that wants to drive boatloads of traffic to their site.
All it takes is proper execution and the commitment to stick it out for the long-haul as you build your audience. We’ll get into how to do all of these things in later posts, but right now it’s time to transform your paradigm.
You have to finally accept that internet marketing is NOT your enemy in the ring. Your fear of it is nothing more than – False Evidence Appearing Real. You also must realize that:
While fracktivists are darn good at digital marketing, that means nothing to growing your business. – Click to Tweet
Your prospects and customers are oilfield men and women just like you. They use Google dozens of times per day looking for answers to important questions.
Just imagine what could happen to your bottom line revenue if you were the first person they saw in their search results. Think of the traffic you could gain, the leads you could create and the sales you could close.
If you learn how to keyword optimize your website and content, it won’t be long before you take over Google and your prospects take over your website!
What are your thoughts? Have you ever used keyword targeting on your website? What were your results and major wins? What are your frustrations and questions? Sound off in the comments below!