"First person to leave a comment about oilfield SEO wins a set of steak knives!" — Let's keep this conversation going with one of my favorite subjects; outranking your competitors in Google Search Engine Results Pages (SERPS). It sounds painful and difficult (it's not). And I assure you leaving piles of cash on the table is infinitely harder than saying your target keyword a few times in an article. Oilfield SEO. See? I already did it twice! Oilfield SEO Transcript Let's talk about oilfield SEO. Please, please don't skip this video just yet. Yes, SEO sounds weird, Search Engine Optimization, but let's make it very practical. Let's go ahead and compare it to the land grab. Everybody knows how it works in this industry when the land grab is on. When I entered the industry back in 2010, the Eagle Ford land grab was on. You had operators out here paying $10,000 per acre for lease bonuses. These days there's a heck of a lot of interest in the Permian. ...
Oil and Gas Marketing Agency: We Still Don’t Get It
"Did he just tell me to fire my oil and gas marketing agency? — In this first installment of our new daily video marketing assault, we look at why to insource your oil and gas marketing agency work. Oil and Gas Marketing Agency Transcript With OTC fast approaching, I find myself scraping all of the websites of all the US exhibitors - oh yeah, it's fun stuff - and unfortunately looking at a lot of very, very unfortunate social media and digital footprints if you will. And, I don't know, I just gotta get this off my chest. Here's the thing, I'm just gonna go right into it. Let's look at oil and gas, and let me first state my thesis; we are not doing it right. We're doing it wrong. We're doing it completely wrong as an industry across the board. We made a transition from print to digital. Now, I should say some of us made a transition from print to digital. A handful of us figured out how to do it right. And then there's everybody else. And that's what I'm here to ...
Digital Land Grab: How to Avoid O&G Bankruptcy Over the Next 10 Years
Blockbuster’s story is a cautionary tale filled with lessons-learned that was written by one of the oil industry’s very own. Like so many companies in the ensuing decades, this is yet another story of the digital land grab gone wrong. The company used to have 60,000 employees and 9,000 stores worldwide with a market value of $5 billion and revenues of $5.9 billion. Today, Blockbuster is a bankrupt relic of the past. A business school case study on how to do everything wrong when it's time to keep pace with the increasing rate of change around you. So it should come as no surprise Blockbuster was founded by an oilman. The Digital Land Grab Only An Oilman Could Miss When things were blowing and going in the early '80s, David Cook lived in Dallas, Texas. He wrote computer programs to manage inventory for large oil and gas companies. When the market collapsed in 1985, his wife Sandy suggested they jump in on the surging VHS rental market. They went from unpaid invoices to ...
Marketing in the Oilfield: How to Close Your NAPE Summit ’17 Leads
If you attended NAPE Summit 2017 in Houston, Texas last week you saw a plethora of tactics for marketing in the oilfield. Jesse Hejny from Purple Land Management had a fishbowl overflowing with business cards thanks to the irresistible allure of in-booth back massages. Drillinginfo hosted talks throughout the day on subjects ranging from oil prices to operator benchmarking and oilfield investing. They collected contact information from attendees and have already sent out the decks from every presentation. Not to be outdone, outsourced accounting consultant Lisa Hanz had a straight-up hula hoop performer in her booth. Hey, whatever gets your attention, right? But whether you got business cards with back massages, technical presentations, or hula hoops what do you do now? The obvious answer is to follow-up, but how? What can you do to turn your NAPE Summit 2017 leads into deals? We're going to answer all of these questions, but before we get into the follow-up we have to lay ...
Oil Addiction Fiction: Epstein on Glenn Beck (Video & Transcript)
Oil addiction fiction isn't a new phenomena in the US. The number of people who believe the miracle product that doubles life expectancy and improves human life is. Our friend Alex Epstein was recently on Glenn Beck. He took this myth to the woodshed. Since oil addiction fiction has spread so rampantly through the American psyche we decided to have our friends at CabbageTree Solutions transcribe the interview. If you know anyone who believes the false narrative about oil and gas, send them this link! You can click here to automatically share it on Twitter. Enjoy! Oil Addiction Fiction: The Moral Case for Fossil Fuels Alex Epstein talks to Glenn Beck https://www.youtube.com/embed/YqHB0X_r_Kw Oil Addiction Fiction Transcript Glenn: Welcome to the program. This is the second day in a row we have had a person from California in our midst that makes a lot of sense. Now, I can’t vouch for him yet. And I’m sitting between The Tale of Two Cities right here. I got Stu in ...
Tesla’s Solar Roof is a Ticking Economic Time Bomb
The mortgage boom of the early 2000's is always told as a story of greedy banks pushing derivative investments. But, it takes two to tango and that's not the whole story. The rest of the story belongs to the borrowers. It's not fashionable to hold people responsible for their actions today, but if we don't learn the lessons of 2008 I'm afraid we're doomed to repeat them thanks to "Tony Stark" himself. No, not Ghostface Killah. While he is the only person worthy of the moniker besides the actual character (why I used quote marks above), in this case, we're talking about Elon Musk. But, what does Elon Musk have to do with the borrowers that contributed to the world financial collapse of 2008? Running the Numbers The moment Musk unveiled the Tesla solar roof, the world rejoiced. It was heralded as another brilliant move by the world's most brilliant man. Okay, I'll bite. Let's do the math. According to Roofing Calculator, the average home roof costs $9,000- $14,000 to ...
Oil Industry Recruitment: The One Thing Airswift is Missing
Oil industry recruitment is a multi-billion dollar industry. January 20th, 2016 Air Energi and Swift Worldwide Resources formally merged together to become Airswift, one of the largest business staffing companies in the US. By all accounts, the merger was a success. At the beginning of 2016, the company was expected to generate over $1.2 billion a year in revenue. From a branding perspective, they did a great job combining the companies. Before After Likewise, the new website has an exceptionally clean look and feel. A quick Inspect shows us they're using Hero Font, which offers a smooth and modern aesthetic that's nice and easy on the eyes. Anyone who has hired us to build out their sales-driven marketing process knows we are big fans of tools like Font Awesome and Dashicons. Airswift did a great job using icons like this to illustrate the company's story. If that's not good enough, you're also looking at five different conversion paths here. ...
Oil Company Slogans: How to Grow Market Share with Great Taglines
If you're an oilman, I'm willing to bet you spend roughly zero time thinking about oil company slogans. If you're like a lot of oilmen, you don't even have a company tagline. Which is a YUGE mistake. Think about it. Most of the time, your good business acquaintances don't fully understand how you can help them until you sit down and talk it out. With no tagline, you make it even harder for prospects to figure out what you do, and if you can help. In short, you leave money on the table when you don't understand oil company slogans. Let's look at why that's the case, and how you can create or improve the tagline you're working with today. Oil Company Slogans: Making History It's true not everyone in the industry has great oil company slogans, but when they're good they're historic. ExxonMobil gives us one of the greatest examples in the oilfield. Ever heard the tagline, "Put a tiger in your tank"? That's obviously a silly question. It ranks right up there with Nike's "Just ...
Selling Oilfield Services: 5 Ways Pros Build Trust and Close Deals
Selling oilfield services in 2017 is nothing like it was in 2007, and it's certainly nothing like it was in 1987. Unfortunately, amateurs across the industry still sell like we're in the Commodore 64 era. These amateurs stumble around aimlessly hoping the next big deal will save their jobs. I know, I used to be one of them. No one thing happened that made me suddenly become a professional seller. Sandler Sales Training helped (a lot). Linking up with the oil and gas sales expert himself, Mr. Mark LaCour, was another stepping stone. Content marketing certainly played a pivotal role as well. But, while I can't point to one event or tactic made it all click, a handful of things have made all the difference. Here are five of them. Selling Oilfield Services: Turning Pro #1 Stop Caring If you are in sales, your job is not to close every sale. Your job is to close every sale that makes sense. You have to go into every meeting prepared – even happy – to walk away ...