Oilfield theft is a serious problem. Inside Energy penned an article back in 2015 where the FBI-led Oilfield Theft Task Force in Midland said they were, "...averaging between $400,000 and $800,000 a month in theft." Companies like PetroCloud and Pedigree Technologies offer strong solutions to help battle the onslaught of oilfield theft ne'er do wells looking to get their dirty paws on your goods. Unfortunately for them, they can't stop me. And neither can you, copper! Yeah, see! You’ll never catch me, see! The greatest thing about marketing is you don’t have to re-invent the wheel. It’s all been done before and much better than you could ever do. All you have to do is find companies that are killing it, and copy what they do. This post is going to show you exactly how to steal ideas from the top companies in the industry. Oceans 12 ain’t gonna have nothing on you! But, before we go too far down this road, let’s make one thing abundantly clear; it is NEVER OKAY to steal ...
Future Price of Oil: How to Succeed When Prices Stay Low
The future price of oil is back in the news, this time with a new twist. Seeking Alpha posted an article yesterday quoting Continental’s Harold Hamm: "(U.S. oil production) is going to have to be done in a measured way, or else we kill the market." I've had a sneaking suspicion we were headed this way for quite some time. I feared the moment prices started to rebound, we would ramp up production so fast we would essentially kill the recovery. It looks I might be right, which (surprisingly) isn't the first time - more on this in a minute. In short, here's my hot take on the future price of oil: $45 - $55/bbl is the new normal, but don’t be surprised if it’s far lower for far longer. Between America's ability to turn ramp-up shale production at the drop of a dime, our inability to take a "measured" approach to drilling, and the proliferation of shale technology around the world, we are looking at a global oversupply as far as the eye can see. The good news is oil ...
Oilfield Services Company: 33 Ways to Fail Miserably
If you work for an oilfield services company you might have noticed a trend lately. More and more services companies are waking up to the power of digital marketing to drive sales into their business. Since we're seeing an increase in industry activity online, I thought it would be fun to put together a helpful list of things you can do to fail miserably. Because who isn't looking to get fired, am I right? Without further ado, I give you... Oilfield Services Company: 33 Ways to Fail Miserably Ignore digital marketing in the oilfield services industry. It's just a fad. Believe if you start sharing valuable, helpful, and relevant insights on your website your competition will steal your "secret sauce". Because no one has ever done what you do in oil and gas before. Ever. Convince yourself no one searches for oil and gas products or services online - especially not yours. No one uses that Google thing anyways. Hire an overpriced ...
Oil and Gas Marketing Strategy: 3 Ways to Quickly Produce Quality Content
You're a rockstar. Your head is filled with ideas for blog posts, podcasts, videos, infographics, white papers and so much more. You know content belongs in a strong oil and gas marketing strategy in 2017. Problem. No matter how enthusiastically you make the pitch, your boss just won't bite. Sometimes he seems to get it, other times he brushes you off like so much dirt on Jay-Z's shoulder. What gives? If you have unsuccessfully tried to convince your company to set you free online, it's frustrating. You're upset because you know how many more leads you could get with the leverage and scale digital conversations bring. You're worried if you don't step into the way business is done today, you might not be around to do business tomorrow. You're anxious because you see your competitors snatching up valuable keywords every day. These are all valid concerns. It's true the quicker companies in the oilfield get out in front of the digital land grab, the quicker they can solidify their ...
Oilfield Expo: How to Close Deals with the NAPE Expo iPhone App
NAPE Summit is the premier oilfield expo for anyone looking to close upstream oil and gas deals, and NAPE Summit 2017 is upon us. 10,000 attendees, 700 exhibitors, and 400 prospects are set to descend upon the George R. Brown Convention Center in Houston, Texas for a week of straight-up dealmaking. That's right, folks. It's NAPE week! Get excited!! But more than getting excited, you need to get prepared. As Yogi Berra states above, "If you don't know where you're going, you'll end up someplace else." If you invested money in attending or exhibiting at NAPE, I'm guessing you want to end up holding freshly-inked agreements and work orders. That won't happen without a proper plan. You could thumb your way through the Exhibitors book, take notes in your FranklinCovey Planner, and add everything you need to attend to your paper calendar. But that's so 1987! Why put in all that work when the good folks at NAPE have done the yeoman's work and made you an easy-to-use iPhone ...
Oil and Gas Web Design: How to Copy Salesforce and Double Your Leads
Oil and Gas Web Design: How to Copy Salesforce and Double Your Leads We can't say this enough, you can't sell oilmen on digital marketing if you don't focus on revenue. That's why I've been fired up to sit down and write about oil and gas web design. Your website should be your best salesman. With the right design, your website can sell prospects 24 hours a day, 7 days a week. With the wrong design, your website can cost you sales — a lot them. If I had to choose one word to describe the problem with the state of oil and gas web design today it would be this; brochures. Brochures work to educate prospects about your products and services offline. They fail miserably online because you cannot apply offline one-way marketing tactics online two-way communication. In other words, brochure marketing tactics are outdated. They don't work any better in today's business environment than closing lines like, "What do I have to do to get your business today?" That said, let's look ...
Oilfield Leaders: 5 Characteristics of O&G Companies that Crush it Online
Oilfield Leaders: 5 Characteristics of O&G Companies that Crush it Online I'm in Calgary this week working with the oilfield leaders at petroleum software company, Micotan. Why do I call them oilfield leaders? It's been nearly 5 years since I started doing digital marketing in oil and gas. From day one, certain companies have stood out in the online oilfield. These companies have moved faster, captured more market share, and schooled the industry in the ways of driving online results. When I step back and think about the common bond oilfield leaders online share, five traits come to mind. Some of these traits are tactical, some are strategic, and all are cultural. If you learn nothing else from this article, remember this: If you don't have the right culture, you will never be an oilfield leader. Let's take a look at the 5 characteristics of oil and gas companies that crush it online. Oilfield Leaders: Winning the Digital Land Grab #1: True Innovators ...
Oilfield Sales Leads: The #1 Reason Your O&G Marketing Messages Don’t Convert
Oilfield Sales Leads: The #1 Reason Your O&G Marketing Messages Don't Convert Your mid-sized services company needs more oilfield sales leads, yesterday. You tried re-building the website and nothing happened. You sent out email blasts and no dice. You drove a lot of traffic to your fancy new landing page, but no one filled out the form. Why? It’s no small secret engineers run the oil industry. You might have noticed engineers aren’t always off-the-charts good with “soft skills” like “talking to people” and “selling them things”. Please don’t read me wrong. I am not here to bash engineers. They have a very specific genius that, let’s face it, pretty much runs the world. Without engineers, there would be no oil bidness. Unfortunately, however, it’s often because of engineers that many oilfield services companies are struggling to get business in the door. Or, more accurately, it’s because engineers were given the wrong task within an organization. In this case, we’re ...
Sales-Driven Marketing: Why You Can’t Market in O&G if You Can’t Sell
Sales-Driven Marketing Photo Credit: Our good friend Victor Antonio. If you need a killer speaker for your next sales summit, hire him! The first module in our 3-Day Rainmaker Rollout Training is titled: “Sales-Driven Marketing Overview: Building Your Complete Inbound Marketing Engine”. We start with sales-driven marketing for an easy reason; you can’t market to oilmen if you can't sell to oilmen. If you haven’t figured it out by now, people in this industry don’t operate like professionals in any other vertical. In 2017, ads in Oil & Gas Journal are still important because the oilfield c-suite still reads magazines. Attending NAPE is still important because oilfield CEOs still care about personal relationships. And our industry still lags behind in digital marketing because the c-suite still doesn’t care about Facebook Likes. Here's the hard truth; the c-suite will never care about Facebook Likes, re-tweets, or LinkedIn "reach" because these metrics mean ABSOLUTELY ...