Whiteboards ain’t digital oilfield technology, James!
In tomorrow’s video, I’ll explain why I decided to highjack the keyword “digital oilfield technology”. Today, we use it to look at a rather unexpected and delightful turn of events from last week.
We uploaded the audio for each video to our old podcast feed thinking we’d get a few dozen downloads. Instead, we got a few hundred. Plus a couple hundred more and growing.
Here’s the story…
Digital Oilfield Technology Transcript
Let’s talk about digital oilfield technology.
To be very, blunt I’m hijacking a keyword. Because I’m not going to talk about digital oilfield technology as you think of it. But can you really be mad at me?
Because digital oilfield technology is the “Internet of Things”. Another term that’s come up recently is “Digital Transformation”. So none of these terms are really hard and fast yet. And when it comes to digital transformation and digital oilfield technology, I want to start getting thoughts around digital marketing into that mix.
I have a powerful case study to show you today.
Ever Heard of OGDMP?
Last week we looked at Oil and Gas This Week and how long it took Mark Lacour and me to build that audience. Of course, now Oil and Gas This Week is the number one oil and gas podcast in the world with, I think, over 400,000 listeners at this point.
As I mentioned last week, there’s now the Oil and Gas Industry Leaders Podcast with Paige Wilson and Patrick Pistor with the Oil and Gas HSE Podcast. They’re all on OGGN, the Oil and Gas Global Network. And there’s a reason “oil and gas” is at the front of all those titles, but you probably could guess that by now.
What a lot of people don’t know is that was not my first show. The first show we started when we started the company back in 2014 was the Oil and Gas Digital Marketing Podcast. It was quite a feat producing those shows because we had different segments. I was all fired up and sharing tips, and then interviewed people.
There are some really great interviews back in that feed.
But, we had not published an episode of Oil and Gas Digital Marketing Podcast — OGDMP — since April 21, 2015. When we started this daily video assault last week we said, “Hey, the show’s still in iTunes. Might as well export the video to audio and throw it in the podcast feed. Maybe we’ll get a handful or a dozen downloads.”
We were WAY off!
Over 4,100 Minutes And Counting
By now you know I got whiteboards, and let’s look at this here. So far in May, we’ve had 430 downloads. April, it was 113. And then before November 1, 2017, there almost 30,000 downloads.
Moving over to the downloads per day, the dots here represent one day. On April 30, which is when we published the first episode, boom! We got 100 downloads.
I was so busy with OTC and networking that I failed to publish the audio for the rest of the days, which is where this dip comes from. But then last Thursday night, I said, “Oh my goodness, 100 downloads! I better go publish the rest!” So overnight on Thursday, I published the audio for the next four videos to the podcast feed. And, boom! Up to 300 downloads in one day. As of this recording, it’s over 525.
So what does this have to you and digital oilfield technology?
Well, it should be obvious by now. But, if it’s not obvious enough, we did the numbers and here they are. Yes, I’ve got more whiteboards. I’m like Bob Dylan over here.
Over 4,100 minutes of listening in one week!
Digital Oilfield Technology: Tipping the Scales
I have to ask you; can you name another way for you to get your customers and prospects to listen did you talk for 4,100 minutes in one week?
Of course, we can look at that and say, “Those aren’t individual numbers” because unfortunately, that podcasting technology does not exist yet. But the point still holds. Looking at each individual episode’s downloads, I’d estimate it’s roughly about 100 people.
To reach those 100 people, I didn’t send an email, unless you’re on our list — plug. I didn’t have to make any phone calls. I didn’t have to rent out the back room of a restaurant and hope people would show up to hear about what we are doing.
No, all I did was click “Publish” thinking we could get a couple dozen downloads. Incredibly, we ended up getting over 500 downloads for over 4,100 minutes of listening.
This is the power of online digital oilfield technology. We got these results even after having not published an episode for over 3 years. Clearly, people were still subscribed to the show, they just hadn’t seen an episode in a long time.
If you’re listening to this via podcast instead of watching, thank you for subscribing! And thank you for still giving us a shot after 3 years!
If you’d like to see the show notes with additional links in the transcripts, we put together a URL naming convention, which is “triberocket.com/ogm”. OGM standing for “Oil and Gas Marketing”, and then 1, 2, 3, 4, 5, etc. This episode right here would be triberocket.com/ogm6.
If you follow the link for each episode, you can get the transcript where we add additional links to things we talk about. You can also subscribe to get these videos sent straight to your email.
How Can We Help?
But, this is starting to sound like a bit of a commercial. And while it is a bit of a commercial because I’ve hopefully have earned a little bit of the right to sell to you at this point, I don’t just want to have this be a monologue, a one-way street.
I want to hear from you. I want to hear the questions you have.
Is there anything that stands out to you from a previous episode? After watching or listening to this, are you thinking, “I need more clarification on that point” or “That brings up this thought”? We want to help and answer your questions so you can drive traffic, leads, and sales into your business.
We want to help you start to scale your relationships and network, even before you engage in a sales conversation with us. Because, again, this is the new way of getting people to engage with you in a sales conversation. Delivering helpful, valuable, relevant content on a consistent basis.
I’m having a blast doing this, and thank you to everyone who’s reached out so far.
Call to Action
If you’re seeing this on social media, clink below for the transcript and other links. We’ll include a link to the Oil and Gas Digital Marketing Podcast feed in case you’d like to subscribe over there.
But even if you think all this digital marketing, podcasting, videos, and whatever else is just a huge waste of time. Even if this doesn’t resonate with you at all, that is perfectly acceptable as well. I’ll just teach your competitors how to take all your keywords.
That said, we’ve got many more videos to record, so I’ll wrap by saying, as always, whatever you’re doing out there in the oilfield, I hope you go out there and consistently apply the basic fundamentals.