You don’t need Marketing 101. If you model the practices of the world’s best marketers, you can give yourself a graduate degree. The following list of blogs and podcasts is a compilation of the true players in the marketing game. Subscribe to their email lists and listen to every episode of their podcasts. But don’t just consume the content. Become a student and observe how they execute. Look for similarities and differences in their websites, dissect their welcome emails and watch how they launch products.
If you develop a perceptive eye, you can go far beyond Marketing 101 and master the most advanced marketing tactics used by the top marketers in the world today.
Must Read Blogs:
Convince & Convert – Fantastic blog featuring the unmatched intellect of Jay Baer and wisdom o’ plenty from his guest contributors.
The Sales Lion – Marcus Sheridan blogs like he does everything in life: all-in, pouring his heart out and breathing passion into everyone he meets.
Michael Hyatt – Michael Hyatt and his guest contributors share practical advice that will not only make you a better leader, but a better person.
Social Media Examiner – I would not have a career without SME. It’s possibly the greatest treasury of social media best practices you can find.
Seth’s Blog – There are marketers, and then there is Seth Godin. Read everything he writes. You will thank me later.
Businesses Grow – Mark Schaefer is brilliant, so it’s not surprising he has one of the most consistently thought-provoking blogs in marketing.
Amy Porterfield – Amy is one of the most naturally gifted teachers on the planet. She educates, entertains and empowers with everything she does.
Christopher S. Penn – Chris lives in Boston, so I have to say – this dude is WICKED smart! He’s technically minded and creatively gifted. Subscribe.
Marketing Tech Blog – Doug Karr is the man. That is all.
Jon Loomer – Jon Loomer Digital is “For Advanced Facebook Marketers.” And that’s no joke. This cat is the real deal Holyfield.
Smart Passive Income – Pat Flynn makes $50K+ per month online. He’s also one of the coolest, most laid back dudes you’ll ever meet.
Social Triggers – Derek Halpern grew a list of over 100,000 people in less than 2 years with less than 100 blog posts. Do whatever he says.
Pro Blogger – Darren Rowse is a blogging OG. He’s been showing people how it’s done since 2004. If only I would have found him in 2008!
Copy Blogger – Copy Blogger will teach you how to write killer web copy. They make some pretty boss WordPress themes too.
Content Marketing Institute – Joe Pulizzi is the Godfather of content marketing. He makes me say that or … you know, accidents happen.
HubSpot – HubSpot puts out so much awesome free content you hardly know where to start. Be sure to check out their outstanding eBooks.
Heidi Cohen – You will never read a post of Heidi’s where you don’t walk away with at least one idea to move your business forward.
Waldow Social – Subscribe to DJ’s weekly updates. Email marketing gold!
Must Listen Podcasts:
Social Pros – Jay Baer’s incredible podcast featuring social managers from the largest brands on earth. Outstanding takeaways every time.
Twist Image Podcast – Mitch Joel is so intelligent, I don’t even know what he’s saying half the time. But I feel smarter just listening to his show.
Marketing Over Coffee – Call me crazy, but for me listening to MOC is like hanging out with my buddies John & Chris every Friday. And I get to steal all of their best ideas – bonus!
The Mad Marketing Podcast – Marcus Sheridan riffing on marketing questions from his tribe. He usually records the show from his office at around 2 a.m., so he’s extra-wired. Good times.
The Marketing Companion – Phenomenal podcast featuring the astute insights of Mark Schaefer and the velvety smooth voice of Tom Webster. How could you go wrong?
The Social Media Marketing Podcast – Michael Stelzner of SME interviews top social media marketers. Every episode is a wealth of practical marketing ideas you can immediately implement.
Social Triggers Insider – Derek Halpern teaches you how to apply proven psychological principles to drive traffic and sales. That is what makes his podcast is a must-listen. Instead of bringing on a rotating cast of marketers you have probably heard interviewed a dozen times, he brings on experts who seem like they’re out of left-field. But you would be amazed at what you can learn about business from magicians and Harvard professors.
This is Your Life – If you like Michael Hyatt’s blog, you will LOVE his podcast. Inspiration delivered straight to your ears every week.
Smart Passive Income – Pat Flynn makes multiple six-figures of passive income every year. On the SPI podcast, he interviews others who are making it happen online and teaches you how it’s done in the process.
Beyond the To Do List – Erik Fisher’s obsession with personal productivity is only matched by his obsession with bacon. Two subjects every successful business owner must master.
Online Marketing Made Easy with Amy Porterfield – I always fall behind on Amy’s podcast because I have to listen with a notebook and a pen. She serves up so many extraordinary tips, you almost feel like you owe her a coaching fee at the end of each episode.