Oilfield Sales Leads: The #1 Reason Your O&G Marketing Messages Don't Convert Your mid-sized services company needs more oilfield sales leads, yesterday. You tried re-building the website and nothing happened. You sent out email blasts and no dice. You drove a lot of traffic to your fancy new landing page, but no one filled out the form. Why? It’s no small secret engineers run the oil industry. You might have noticed engineers aren’t always off-the-charts good with “soft skills” like “talking to people” and “selling them things”. Please don’t read me wrong. I am not here to bash engineers. They have a very specific genius that, let’s face it, pretty much runs the world. Without engineers, there would be no oil bidness. Unfortunately, however, it’s often because of engineers that many oilfield services companies are struggling to get business in the door. Or, more accurately, it’s because engineers were given the wrong task within an organization. In this case, we’re ...
Sales-Driven Marketing: Why You Can’t Market in O&G if You Can’t Sell
Sales-Driven Marketing Photo Credit: Our good friend Victor Antonio. If you need a killer speaker for your next sales summit, hire him! The first module in our 3-Day Rainmaker Rollout Training is titled: “Sales-Driven Marketing Overview: Building Your Complete Inbound Marketing Engine”. We start with sales-driven marketing for an easy reason; you can’t market to oilmen if you can't sell to oilmen. If you haven’t figured it out by now, people in this industry don’t operate like professionals in any other vertical. In 2017, ads in Oil & Gas Journal are still important because the oilfield c-suite still reads magazines. Attending NAPE is still important because oilfield CEOs still care about personal relationships. And our industry still lags behind in digital marketing because the c-suite still doesn’t care about Facebook Likes. Here's the hard truth; the c-suite will never care about Facebook Likes, re-tweets, or LinkedIn "reach" because these metrics mean ABSOLUTELY ...
Email Marketing Problems: Google’s Mobile Popuppocalypse is Upon Us
Email Marketing Problems: Google's Mobile Popuppocalypse is Upon Us Question: Do you like website pop-ups? Silly question right? Who the heck likes pop-ups?! No one. That's who. But guess what; email optin pop-ups work. Extraordinarily well. Content Marketing Institute and Social Media Examiner have 180,000+ and 550,000+ email subscribers respectively. Joe Pulizzi and Michael Stelzner attribute over 70% and 80% of their email list growth to email pop-ups on their websites. When I built Drillinginfo's email list to over 1,600 subscribers in less than 6 months, over 90% of those subscribers came from an email opt-in pop-up. If you've talked to me about email marketing for longer than 5 minutes, none of this is news to you. I'm constantly extolling the virtues of pop-up email optins. Which is why it stung when news broke Google would begin penalizing mobile websites with "intrusive interstitials". In plain English, that means websites with pop-ups on mobile devices ...
Internet Marketing Methods in 2017: Relentless Consistency is King
Internet Marketing Methods in 2017: Relentless Consistency is King do the WORK is a weekly online magazine written to help you uncover the keys to outrageous success by modeling the behaviors -- a.k.a. the WORK -- of the world's top marketers, sales professionals, and businesses. If you dig it, share it! It's that time of the year again. New Years. The time when optimism flows like fine red wine across the seas of golden promises we make to ourselves. We're going to lose weight. We're going to explode our business. We're going take on new internet marketing methods and crush our content marketing goals. And how are we going to do this? We're going to the gym 7 days a week! We're going to make 100 sales calls a day! We're going to publish a new blog post every weekday this year for 52 weeks straight! There's just one problem with all of these resolutions; they are impossible. Every year, we convert the high-flying optimism of New Years into impossibly ...
#089 Oil and Gas This Week Podcast: Have It Your Way – Everything About Oil You Wanted to Know
In our longest episode yet, you get to have it your way as we answer everything about oil y'all wanted to know this month. Special thanks to Aaron Mooney and Leroy Griggs for the audio questions! CLICK HERE TO LISTEN NOW Bulwark Has a Winner! First, we had Alex Bruns and now Dani Zink, Drilling Fluids Engineer at Schlumberger, goes home with his very own Bulwark 2-Tone Base Layer. Y'all are taking over! Who's next? Click Here to Enter for Your Chance to Win. Subscribe, Rate, & Review Get OGTW's Complete Archive on OGGN Oil and Gas Global Network - Where Titans, Technology, and Talent Ignite Questions Jason Moore B.Sc, Geology at Canstrat I do business development for Canstrat, a lithology data company that has a massive library of strip logs available for purchase. Being that I am from Canada I am less familiar with how I should be acquiring new prospects in the United States. I have drunk the social media cool aid, largely in ...
#088.5 Oil and Gas This Week Podcast: Death Of An Oilfield Sales Process with Kipp Bodnar
Oilfield sales has fundamentally changed over the past 10 years. So has marketing. HubSpot's Chief Marketing Officer, Kipp Bodnar, discusses how to close business today. CLICK HERE TO LISTEN NOW Background My guest today is Kipp Bodnar, Chief Marketing Officer at HubSpot. Since its inception in 2006, HubSpot's meteoric growth has been nothing short of staggering. Going from a scrappy start-up with just a few employees and a dream, the company went public in 2014 when it successfully launched a $100M IPO, and subsequently saw its stock double within 6 months. Now worth an estimated $186.5M, HubSpot is reaping the benefits of its relentless focus on spreading the adoption of inbound marketing techniques across businesses of all sizes. While HubSpot started focused on teaching the revenue-expanding power of inbound marketing techniques like blogging, email list building, social media campaigns, and webinars, it has since pushed beyond marketing automation and now ...
#088 Oil and Gas This Week: Now With More Zombies!
California legislators corner the market for Chevron, Caelus wants to go horizontal is Alaska, and are zombie wells taking over the oilfield? CLICK HERE TO LISTEN NOW Bulwark Has A Winner! Tim Baird, Field Service Manager at Schlumberger. As if knowing how to pronounce "Piceance" isn't cool enough, you're the newest owner of Bulwark's 2-Tone Base Layer. BOOM! Hit us with some pics from the runway :) CLICK HERE TO ENTER FOR YOUR CHANCE TO WIN! Subscribe, Rate, & Review Top Stories Petrobras, Total SA in Oil and Gas Alliance (PBR) Qatar Oil: Long-Term Stability, But A Short-Term - Wait, What Was That? Bankruptcy Bust: How Zombie Companies Are Killing the Oil Rally Chevron sees big profits in California despite regulations Sanchez Energy Sells Eagle Ford Assets To Carrizo For $181 Million Why CEO of Dallas-based Caelus thinks an $8 billion bet on Alaska's North Slope will pay off Colorado’s Discovery of Massive Oil ...
#087 Oil and Gas This Week Podcast: Swing Producer – Sorry OPEC, There’s A New Sheriff in Town
OPEC's been the oil swing producer for decades. We can't have that. Now drop that switch, LaBoeuf! Put it down I said! You're enjoying it too much! CLICK HERE TO LISTEN NOW Bulwark Has A Winner! Jerry Paquette, Manager at The Landman, LLC! You live in my hometown up there in Lansing, Michigan. Good news! Your brand new Bulwark 2-Tone Base Layer is gonna look great with your Green & White. Sparty On, my friend! CLICK HERE TO ENTER FOR YOUR CHANCE TO WIN! Subscribe, Rate, & Review Top Stories ExxonMobil exits Nigeria’s downstream oil sector Russia's Gazprom Adopting U.S. Horizontal Fracking Techniques After Lean Years, Big Oil May Emerge Stronger Than Ever OPEC Can Only Push Oil Prices So High Why America Will Be A Better Swing Producer Than Saudi Arabia (And That's Good For Consumers) This Texas Unicorn Is Readying for a Rare Oil IPO Oil Production Changes In The Niobrara Federal Antitrust Authorities Step Up ...
Oil Market Downturn: How Blogging Can Save Your Business
As of today, the market has rebounded a bit. But, overall the oil market downturn is still a hard reality for businesses struggling every day. After the high flying days when oil still sold over $100 per barrel, $50 per barrel feels like the end. Is it though? Let’s take a trip down memory lane. Back in the Day, When I Was Young... It’s 2008. Financial markets are melting down. 2.3 million Americans just lost their homes in foreclosure. To top it off, gas prices hit $4.00/gallon for the first time in history. It seemed everyone was out of credit and out of cash. It certainly was tough on me. I was selling for AT&T back then. My territory? Detroit, Michigan. Several times each month I would call on a prospect only two here this response, "Appreciate the call, but we're closing up shop next week." Businesses were folding all around me. I couldn’t even build a solid book of business when the iPhone was first invented. How could anyone build a successful small ...